As a fashion-inspired brand, we were so excited to supply our deliciously eye-catching cocktails to the Weekday X Maximise Fashion Event in collaboration with Sheffield Hallam University’s BA Fashion Management & Communications students. This event showcased the multi-faceted simplicity of WEEKDAY fashion, partnering with the amazing Sophie Lancaster Foundation, a charity that works to promote tolerance and acceptance for others. The event included a live fashion runway, unmissable interactive activities, such as a styling workshop, and juicy Shake Babe Shake cocktails for everyone. Head over to @maximize.shu on Instagram to see more from this spectacular fashion event!